Loyalty technology vendors
Marigold (Loyalty, formerly Cheetah Digital)
Marigold is a US based enterprise loyalty and engagement vendor for retail and cross vertical brands. Its loyalty business was formerly Cheetah Digital, was acquired by Zeta Global in a deal that closed in November 2025, and does not publish pricing.
The record
- Segment
- enterprise
- HQ
- USA
- Confidence
- high
The loyalty offering carries the Cheetah Digital history, while ownership changed when Zeta Global acquired Marigold's enterprise business. Retail is a stated vertical, with broader cross vertical applicability.
## Pricing is not publicly disclosed
The supplied data contains no public rate card or starting price. Request costs for software, member or event volume, engagement channels, implementation, migration, and support. The changed ownership makes contract and packaging questions important.
## Loyalty and engagement are combined
An engagement suite can connect program activity to communications and customer journeys. Confirm loyalty rules, identity resolution, segmentation, consent, message orchestration, financial controls, and reporting rather than assuming the broader suite covers each requirement.
## The ownership history affects diligence
Zeta Global acquired Marigold's enterprise loyalty business, including Cheetah Digital, in a deal completed in November 2025. Verify the current product name, contracting party, support route, roadmap, migration obligations, and ownership of data and configurations.
## What is not public
The source establishes the US headquarters, enterprise segment, retail and cross vertical scope, former Cheetah Digital identity, Zeta Global acquisition, closing date, loyalty and engagement model, and unknown pricing status. It does not establish revenue, funding, founding date, customer counts, or named clients. Verify current capabilities and terms.