Course

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Short lessons in order, from zero to competent. Start at the first and work down; each one assumes the one before it.

57 entries

• avoiding tier inflation
  Module detail
• b2b vs consumer models
  Module detail
• benefit cost calculator
  Component 2 — Tools and calculators (`/tools/`)
• breakage estimator
  Component 2 — Tools and calculators (`/tools/`)
• build vs buy for beginners
  Module detail
• cashback vs points
  Module detail
• changing terms later
  Module detail
• cheaper alternatives to a program
  Module detail
• choosing benefits people want
  Module detail
• coalition basics
  Module detail
• common economic mistakes
  Module detail
• costing your benefits
  Module detail
• data and consent basics
  Module detail
• do you need a platform yet
  Module detail
• do you need tiers
  Module detail
• Does your business need a loyalty program
  Should you run a loyalty program at all
• earn rate modeller
  Component 2 — Tools and calculators (`/tools/`)
• enrolment and activation metrics
  Module detail
• expiry rules explained
  Module detail
• first 90 days
  Module detail
• funding your program
  Module detail
• How loyalty rules differ across jurisdictions
  Rules, terms and compliance
• how many tiers
  Module detail
• how to run a vendor evaluation
  Module detail
• How unclaimed property law reaches loyalty points
  Accounting and finance
• integration basics
  Module detail
• launch communications
  Module detail
• liability basics for beginners
  Module detail
• liability estimator
  Component 2 — Tools and calculators (`/tools/)
• margin impact modelling
  Module detail
• member enrolment design
  Module detail
• naming your program
  Module detail
• point value calculator
  Component 2 — Tools and calculators (`/tools/)
• points tiers or paid
  Module detail
• program budget calculator
  Component 2 — Tools and calculators (`/tools/)
• program launch checklist
  Module detail
• punch card vs points
  Module detail
• questions to ask a vendor
  Module detail
• reading your liability report
  Module detail
• reward cost budgeting
  Module detail
• running your first holdout test
  Module detail
• setting thresholds
  Module detail
• setting your first earn rate
  Module detail
• soft launch vs full launch
  Module detail
• spreadsheet to platform
  Module detail
• staff training for loyalty
  Module detail
• subscription loyalty basics
  Module detail
• The frequency and margin tests
  Should you run a loyalty program at all
• tier threshold modeller
  Component 2 - Tools and calculators (/tools/)
• understanding breakage
  Module detail
• understanding incrementality
  Module detail
• What a loyalty program cannot fix
  Should you run a loyalty program at all
• what a point is worth
  Module detail
• what to measure first
  Module detail
• what you must disclose
  Module detail
• when to change something
  Module detail
• writing program terms
  Module detail