Editorial

Decisions

The choices a programme owner actually faces, each with the condition that flips it. A decision page states a recommendation and what breaks if you take it.

71 entries

• How many tiers should your loyalty programme have
  Layer 1
• How should a co-brand loyalty programme divide the economics
  Layer 1
• How should you allocate market development funds in loyalty
  Layer 1
• How should you choose a loyalty issuing partner
  Layer 1
• How should you defend the loyalty programme budget
  Layer 1
• How should you design a dealer incentive programme
  Layer 1
• How should you design loyalty for a low-frequency category
  Layer 1
• How should you price a loyalty redemption catalogue
  Layer 1
• How should you set loyalty earn rates
  Layer 1
• How should you set loyalty tier thresholds
  Layer 1
• How to set a point value
  Program mechanics and currency
• Should a tier change use a soft landing or hard reset
  Layer 1
• Should loyalty accrual be real time or batch
  Layer 1
• Should loyalty AI decisions be explainable to members
  Layer 1
• Should loyalty rewards be funded by you or a partner
  Layer 1
• Should loyalty use machine learning, an LLM, or rules
  Layer 1
• Should tier qualification roll over
  Layer 1
• Should tiers qualify on spend or activity
  Layer 1
• Should you add loyalty benefits to a subscription
  Layer 1
• Should you add more loyalty tiers when status loses meaning
  Layer 1
• Should you align every function before launching loyalty
  Layer 1
• Should you allow point transfers
  Program mechanics and currency
• Should you allow promotions to stack
  Layer 1
• Should you allow resellers to earn loyalty rewards
  Layer 1
• Should you benchmark against competitor programmes
  Layer 1
• Should you build or buy the loyalty platform
  Layer 1
• Should you choose a headless loyalty platform or a suite
  Layer 1
• Should you design controls for points laundering
  Layer 1
• Should you design loyalty controls for employee fraud
  Layer 1
• Should you design loyalty for account takeover resistance
  Layer 1
• Should you fix the programme or relaunch it
  Layer 1
• Should you investigate incentive leakage
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• Should you join a coalition or run a standalone programme
  Layer 1
• Should you launch a co-brand card
  Layer 1
• Should you manage loyalty liability as a growth constraint
  Layer 1
• Should you model the cost of tier benefits before launch
  Layer 1
• Should you modernise a legacy loyalty programme
  Layer 1
• Should you offer lifetime loyalty status
  Layer 1
• Should you offer points plus cash redemption
  Layer 1
• Should you rely on a breakage assumption
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• Should you report loyalty to the board as a growth channel or a liability
  Layer 1
• Should you reward sell in or sell through
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• Should you round loyalty earnings up or down
  Layer 1
• Should you sell points to partners
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• Should you sell points to your issuer
  Commercial and partner
• Should you set a minimum redemption threshold
  Layer 1
• Should you sunset a loyalty programme, and how should you end it
  Layer 1
• Should you use a taxonomy for loyalty fraud
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• Should you use formal partner earn agreements
  Layer 1
• Should you use loyalty to incentivise technicians
  Layer 1
• Should you use spiffs or rebates for channel incentives
  Layer 1
• Should you validate claims before rewarding channel partners
  Layer 1
• Should your awards use dynamic or fixed pricing
  Layer 1
• Should your loyalty membership be paid or free
  Layer 1
• Should your loyalty programme be proactive or reactionary
  Layer 1
• Should your loyalty programme reward competing channels
  Layer 1
• Should your loyalty programme serve businesses or consumers
  Layer 1
• Should your loyalty programme use points or cashback
  Layer 1
• Should your points expire, and on what trigger
  Program mechanics and currency
• Should your programme build emotional or transactional loyalty
  Layer 1
• What breaks in a loyalty migration
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• What should you do when points are stolen
  Layer 1
• What should you do when the programme is cannibalising margin
  Layer 1
• When does the card become the loyalty programme
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• When is loyalty the wrong answer
  Layer 1
• When should you cap earning
  Layer 1
• When should you devalue points and how do you survive it
  Layer 1
• When should you run a status match
  Layer 1
• When to expire points
  Program mechanics and currency
• Where must LLMs not be used in loyalty
  Layer 1
• Who should own loyalty
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