Reference

Loyalty glossary

The vocabulary, defined plainly. Each term links up to the decisions that attach to it, because knowing what breakage means matters far less than knowing what to do about it.

• Breakage
  Currency and economics
• Co-brand card
  12. Commercial and partner (15)
• Coalition loyalty
  Programme structures
• Customer lifetime value
  7. Data and analytics (31)
• Deferred revenue
  2. Accounting and finance (25)
• Dynamic award pricing
  1. Program mechanics and currency (40)
• Earn rate
  1. Program mechanics and currency (40)
• Escheatment
  2. Accounting and finance (25)
• Gamification
  9. Program models (20)
• Headless loyalty
  8. Technology and architecture (25)
• Incrementality testing
  7. Data and analytics (31)
• Paid loyalty
  9. Program models (20)
• Partner network
  12. Commercial and partner (15)
• Point value
  1. Program mechanics and currency (40)
• Points expiry
  Currency and economics
• Redemption
  Currency and economics
• Status match
  Tier and status