What loyalty programmes actually do, measured.
An independent reference for loyalty programmes and the technology behind them. It profiles the vendors and the programmes, defines the vocabulary, and takes positions. It sells no loyalty software, which is the only reason its positions are worth anything.
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- Programmes
Every programme profiled on the same measures, so two of them can be read against each other.
217 live of 373 indexed
- Vendors
The software behind the programmes, profiled on what it does rather than what it claims.
87 live of 118 indexed
- Decisions
The calls a programme owner has to make, argued to a position rather than left balanced.
71 live
- Learn
How loyalty economics actually work, from breakage and expiry to what a tier costs.
57 live
- Glossary
The vocabulary, defined plainly, including the terms that get mistaken for each other.
17 live of 305 indexed
- Events
A dated calendar of industry events, listed on merit and never on payment.
4 live of 21 indexed
How this is built
- Published
- 453 pages across 6 sections
- Build list
- 1,674 pages enumerated from verified source lists
- Method
- Every page carries its sources. Nothing is padded to reach a number.
Counts on this page are read from the rendered content and the build list at compile time, so they cannot drift from what the site actually holds.
Neutrality
No page carries a lead-capture element. A neutrality claim cannot coexist with selling leads to the vendors being ranked, so until that model is resolved in writing, nothing on this site asks for a reader's details.