Loyalty technology vendors
Collinson (formerly ICLP)
Collinson, formerly ICLP, is a UK based loyalty agency and platform provider for airlines, banking, and hotels. ICLP, Collinson Latitude, and Welcome Real Time were unified under one Collinson loyalty division, and the company does not publish pricing.
The record
- Segment
- agency-services
- HQ
- UK
- Confidence
- high
Collinson is a UK based loyalty agency and platform provider for companies in airlines, banking, and hotels. It is the current identity for capabilities that include ICLP, Collinson Latitude, and Welcome Real Time, unified under one Collinson loyalty division.
## Collinson does not publish pricing
Pricing is recorded as unknown. The public record provides no rate card or starting price for the agency and platform work. That is expected when an engagement can include strategy, technology, partner integration, member communications, and operation. A buyer needs a scoped proposal to compare Collinson with other agencies. The proposal should identify recurring services, volume based costs, and the treatment of changes after launch.
## Several capabilities now sit under one division
The defining organizational fact is the unification of ICLP, Collinson Latitude, and Welcome Real Time under the Collinson loyalty division. This gives a buyer one corporate relationship for capabilities that previously carried different names. It also makes product and team diligence important. Ask which legacy platform would support the proposed program, how roadmaps are governed, and whether integrations or data models differ across the former businesses.
## The model combines agency work with a platform
Collinson belongs in agency services because the purchase is more than a software license. The provider can contribute program design and operational expertise while supplying technology for the member experience. That reduces handoff risk between strategy and implementation. It can also create dependence on one supplier for program logic and measurement. Data access, service levels, and independent performance reporting are material questions.
## Three travel and finance verticals matter
Airlines, banking, and hotels share a need for valuable member relationships, but their economics differ. Airline programs often involve status and partner earning. Hotel programs depend on stays and ancillary spend. Banking programs can connect rewards to products and financial behavior. The coverage is relevant when a buyer needs that context, though the proposed team's direct references remain more useful than a category label.
## What the source does not establish
The supplied data confirms the UK headquarters, three verticals, agency and platform model, unified division, former ICLP name, and unknown pricing. It does not provide revenue, customer counts, funding, program counts, or named clients. Those omissions are deliberate. A buyer should verify current staffing, platform lineage, migration obligations, and delivery references before signing a multi year operating agreement.
The former product names should remain visible in technical diligence, since historical terminology can affect documentation, integrations, and the references a buyer receives during selection.