Loyalty industry events
TBH Loyalty Amsterdam (The BIG Handshake)
TBH Loyalty Amsterdam runs 6 to 7 October 2026, organised by Europe's Loyalty Association. The format is built around partner matching rather than a keynote stage, and it collides directly with Loyalty Summit Chicago on 7 to 8 October.
The record
- Organiser
- Europe's Loyalty Association
- Location
- Amsterdam, Netherlands
- Region
- Europe
- Starts
- 2026-10-06
- Ends
- 2026-10-07
- Confidence
- medium
- Last checked
- 2026-08-06
Europe's Loyalty Association runs this as the region's partnership-focused gathering, and the handshake in the name is not decorative: the format is built around partner matching rather than around a keynote stage.
Europe matters disproportionately for coalition and multi-partner programmes, which have a longer and more successful history there than in the US market. If your question is how partner economics actually get negotiated, this room contains more people who have done it than any US event.
It collides directly with Loyalty Summit Chicago, which runs 7 to 8 October. Anyone covering both sides of the Atlantic has to choose between them in 2026.
Confidence is medium. Dates come from a single vendor-published roundup and have not been confirmed against the organiser.